Harshaimalal Shayamalal Jewellers

To do visual merchandising of precious jewellery keeping in the lines of interiors of the new flagship store.

Minimal avant-garde, we've used grand structures in the most minimal way to get the focus onto the jewellery.

Beginning from the entrance, we've given planters a neat line of brass.

As we enter the first floor, the Gold Section is highlighted with larger-than-life-size prints in the arches. Adjacent to that we've installed miniature chandeliers balanced with gold mirror backdrops.

In the rings and earrings section, we've showcased an abstract of the new york skyline. One of the boxes displays precious rings & earrings in a miniature room.

Heading to the diamond section, we've played with avant-garde circles. On one side we've highlighted them using luxurious satins and on the other is a complex design of the diamond structure amalgamated into a circle.

Diamonds are all about reflections, at the walls where niches had been provided. We've done installations with glass & mirror to enhance the beauty of the diamonds.

A piece of white driftwood rests in the circular brass claded cutout which makes it a perfect display spot for the exquisite jewellery.

In the silver section opposite, We've given a base of handcrafted paper flowers.